Lantern Research

Now that I have finished the shorts and they are starting to be tested by friends, I finally went to David’s office. I was showing him pictures of the shorts I made when he made the comment that he already had running shorts he was happy with, and that he wouldn’t want to buy another pair of expensive shorts. From that comment we had a new idea: just selling a pocket. The pocket would be the same size as the ones I put on the shorts, and there would be a device to connect the pocket to the shorts. I was thinking a way to connect the two would be to use pins at all four corners, and David recommended having an adhesive that could be ironed on to the shorts. The difference would obviously be that a pin could be removed but the adhesive would stay permanently.

For the second part of the day I helped David with customer segmenting and researching different lanterns for his new product, an LED lantern. I went on Amazon.com and reviewed the top selling lanterns similar to his, to find how many lumens each light produced and how much the lanterns cost. After plotting this on a graph, you could see a line where the fairly priced lanterns were, as well as which lanterns were good deals and which ones were poor deals. I learned that even though it took over an hour just to look at 8 different products, a lot of information was gained. I was able to figure out how everyone else was marketing the products as well as what people actually want in a lantern. For all of the awesome feedback and help David has given me, the least I could do was help out with some research.